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Ms. Donna L. Franklin Vice President Marketing & Communications |
Donna Franklin is an experienced and accomplished marketing professional with a specialization and expertise in student and parent marketing and the higher education marketplace. She has managed Marketing and Communications for CardSmith since its inception, and has over a decade of experience in communications services for education markets. Prior to joining CardSmith, she managed a diverse set of student and university marketing initiatives for Student Advantage - including SA Cash marketing initiatives- overseeing a team of 15 executing all phases of marketing - from strategy to collateral production to fulfillment and other Student Advantage businesses.
Prior to Student Advantage, Ms. Franklin managed campus card marketing for AT&T Corp. She started her career with AT&T career in Finance and instills strong fiscal discipline, process and results orientation to marketing management.
