Mr. Brian Farley Vice President Business Development

Brian Farley has helped develop and bring to market a wide range of business solutions in the education markets for nearly 20 years. He has been responsible for Business Development at CardSmith for since our inception.  Prior to joining CardSmith, he represented Aramark’s facilities management service for higher education.  Prior to Aramark, he led sales and marketing for the SA Cash business at Student Advantage, helping take the business from scratch to market leadership in just 3 years. Mr. Farley was National Sales Director for AT&T College and University Solutions in the 1990’s, leading a team of account executives selling telecommunications and campus card solutions to colleges and universities nationwide.

Mr. Farley has been a career-long member and participant in higher education trade associations NACUBO, NACAS, and NACCU at both the national and regional levels. He is a proven friend of higher education and strong and trusted customer advocate, expert at building relationships campus-wide.